| Most people
don't remember the Adventure People. It's a real shame because
they are quite possibly the ideal embodiment of the 'American
Dream.'
In the late 60's/ 70's/early 80's, the people at Fisher Price
decided to make action figures that did not carry weapons
or fight, so they created the Adventure People. These figures
were made to save people and have adventures. Hence the name.
The figures were supposed to go to work and hang out with
their friends, enjoying the freedoms all Americans cherish
- the freedoms GI Joe and Star Wars figures protect!
You see, the cost of freedom is eternal vigilance - something
GI Joe, Spider Man, and the $6 Million Man know all too well.
They have no time to party with the ladies because they are
always on maneuvers or fighting someone. Besides, those jerks
attack people for fun.
The Adventure People represent the greatest achievement of
the American experiment - they relax on the weekend! Hiking,
moto-cross biking, and kayaking are all part of the American
Dream, and the Adventure People live it! They drink Mountain
Dew and Old Milwaukee with their buddies, confident that GI
Joe and his friends will keep American safe for weekend adventures.
The figures came with Adventure Sets: Deep Sea Divers with
boat and shark; bike racers with van; hikers with a tent and
jeep. Of course, in the safe and friendly confines of your
back yard or bed room, the adventure sets were merely starting
off points for your figures' long weekends. The bike riders
would meet up with the research scientists for a bar-be-cue
or for a kayak trip down the basement stairs. Unlike your
GI Joe figures, who spent all of their time fighting with
Cobra, and vice versa, the Adventure People logged in extra
hours at the beach.
But what is it that tips us off to the true nature of the
Adventure People? Well, aside from their stated hobbies, there
is something else very important. As you can see from the
pictures we have included, the right hand of the figures is
shaped to hold a can or bottle of liquid refreshment, and
the left hand is shaped to hold a cigarette. There is no doubt,
based on this evidence, that the Fisher Price Adventure People
liked to party AND go on adventures. They live the high life
all weekend long.
We suspect that in the original product development stages
at Fisher-Price, these dudes were called "Party People".
But maybe parents wouldn't want to buy those. So the geniuses
at Fisher-Price developed these action figures to truly embody
the spirit of partying that, in retrospect, seems to have
become dominant in the late 70's and early 80's. These people
didn't just party, they went on adventures. Drunken camping
trips complete with a rope swing into a lake off a rock, dirt-biking,
rock-climbing, water-sports, cowboy-hat-wearing, and so forth.
The unspoken subtext, obviously, is that there's always a
cooler nearby and a pack of Reds in the front pocket. Sadly
this subtext is lost on most children, who aren't so familiar
with the beer & cigarette hand positions.
We didn't fully realize this ourselves until we went to college
for a while. Then, one night, we sat wasting our early adulthood
on the quad and realized- holy shit, we're
fucking Adventure People! It's all about The Stance. Beer
& cigarette, with one foot slightly forward. This positioning
of your body says that you are ready to fucking party. You
are so ready to fucking party that you can just stand there
perfectly motionless and people will walk by and say, "Fuck!
Look at that fucker party!" The Stance makes that happen.
Add a dirty cowboy hat, or some BMX gear, or a jeep with
a kayak, and people will know that you aren't messing around.
That not only are you Party Incarnate, but you've taken it
to a whole 'nother level: ADVENTURE. The kind of people who
kick-ass all day riding a bike in a cowboy hat, then return
to base camp to drink and smoke all night long with their
girlfriends are living the American Dream. This WAS the American
dream for at least 8 years two decades ago. Seriously, don't
you remember those old Mountain Dew, Old Milwaukee, and Juicy
Fruit Gum commercials?
Clearly, Adventure People were on the cutting edge. They
were leaders in the field of what we now call "Action
Relaxin'". Adventure people work so very hard at relaxing.
Now, some of our friends, family members, and therapists
tell us that we should really stop projecting our fantasies
on toys. Or that we shouldn't be modeling our lives after
a 20 year old idea of what's cool. But then we just point
to some vest-and-cowboy-hat-wearing Adventure Person standing
around contentedly smoking and drinking with his crew, fresh
from some white water adventure, and it becomes obvious to
everyone that we should all be so lucky to have such a kick-ass
weekend. Then we point out that we've been pushing Action
Relaxin' as a lifestyle for well over 5 years now. Then our
critics are silent.
If you are having trouble believing us, go to a cook-out
or bar and watch the people who are enjoying themselves. Doctors
and construction workers, receptionists and rock climbing
instructors, priests and lawyers - they like to have a drink
and a smoke. Drinking and smoking are a critical part of relaxing.
What's more, going to bars and cook-outs are the American
Way to celebrate the success of our forefathers democratic
experiment.
Why didn't any of the Evil Robots staff join the military
like our GI Joe action figures were obviously advocating?
Are we gay? Coked-up? Lazy? Depending on the day of the week,
any of those answers could be correct. The real reason is
that we have known since the days of our youth that freedom
may be won by few, but enjoyed by the Adventure People. And
if we weren't so high right now, we'd go a step further and
prove that the Adventure People are, in fact, the true freedom
fighters here- throwing of the soul crushing shackles of the
establishment. But, alas, we really need to go to 7-11.
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