
December 2004
A Commuter's Christmas

Spending most of my non-work hours either on the train or at the
ticket machines has diminished my holiday shopping season. I would
have forgotten about Christmas altogether if one of my trains didn't
pass a brightly lit Christmas tree in a tunnel under the Hudson
River. (Feliz Navidad, Port Authority!) But I can't very well show
up with a bundle of train tickets to pass off as presents, so I
had to come up with an alternate shopping plan.
At least while I'm on the train I get to keep up with all the hot
items that everyone wants. The ads are everywhere -- tickets to
Broadway shows, a ski vacation, financial planning, free checking,
the Club, 9-11 grief counseling. Something for everyone! The only
problem is that the train has the ads, but no product.
Why don't the trains take a lesson from airlines & have a catalog
at every seat on the train? They'd make so much money from the commuters
that they could tell the government where to stick their lousy insufficient
budgets. And I could flip through the catalog & finish my Christmas
shopping on my way to work.
Even better, they could fill up a spare car with all of the products
from the catalog so you could have immediate delivery of your order.
Imagine the special present-delivery conductors running through
the train dressed like elves. It's pure genius.
There should also be a rewards program. Like earning points toward
train tickets with every dollar you spend. Or preferred customers
get reserved seating on the weekend trains coming back from New
York City at night. No more standing in the vestibule for me!
It doesn't seem like they're really on top of this vast demand
for new commuter shopping services. So, I may just be getting you
train tickets after all.